Sony Ericsson chief Bert Nordberg in talking to GlobalAtlanta hinted that the company has a "big surprise" in store in the next few months. He couldn't say more but is believed to be alluding to the PlayStation phone, a Gingerbread (Android 3.0) device with a large touchscreen and slide-out PSP-style controls. It may arrive as soon as October.
The executive, who was in town to mark the opening of Sony Ericsson's Atlanta office, had mixed opinions on how the Sweden-based company would react to rivals. Competing with RIM would be relatively easy, Nordberg said. The BlackBerry is a "text machine" while Sony Ericsson aims to be an "entertainment machine" taking advantage of its connection to Sony.
On the iPhone, however, Nordberg said he couldn't say much and admitted Apple's device had been a "great success." His firm could compete on the entertainment front, but he didn't expect to upset Apple. Sony Ericsson primarily wants to become the leading Android device maker, he said.
The company has sunk out of the top five phone builders in the world as smartphones have undermined its once-thriving business in basic devices. Android has helped the company turn itself around, but it still faces both shrinking recognition and a lack of presence outside of Europe and Japan.
The executive, who was in town to mark the opening of Sony Ericsson's Atlanta office, had mixed opinions on how the Sweden-based company would react to rivals. Competing with RIM would be relatively easy, Nordberg said. The BlackBerry is a "text machine" while Sony Ericsson aims to be an "entertainment machine" taking advantage of its connection to Sony.
On the iPhone, however, Nordberg said he couldn't say much and admitted Apple's device had been a "great success." His firm could compete on the entertainment front, but he didn't expect to upset Apple. Sony Ericsson primarily wants to become the leading Android device maker, he said.
The company has sunk out of the top five phone builders in the world as smartphones have undermined its once-thriving business in basic devices. Android has helped the company turn itself around, but it still faces both shrinking recognition and a lack of presence outside of Europe and Japan.
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